
It's AI lets you check whether a piece of writing was likely produced by a language model, with a public web scanner for individuals and paid API and integration options for teams and developers.
It’s AI is a live AI-text detection product. It checks whether text was likely written by a person or generated by an AI model. Its deeper scan mode can flag suspicious sentences and words instead of only giving a single overall result. The target users are educators, students, writers, managers, recruiters, ML engineers, educational institutions, publishers, and teams that need to screen written content before grading, publishing, hiring, or using it in datasets. The usable product surface is relatively complete for an early company. Users can run a free scan on the homepage, use the web app, install the Chrome extension, use the API, install the Python SDK, or connect through Zapier. Some advertised features remain incomplete, including plagiarism checking, AI suggestions, and certain education integrations.
The target users are educators, students, writers, managers, recruiters, ML engineers, educational institutions, publishers, and teams that need to screen written content before grading, publishing, hiring, or using it in datasets.
Verified adoption and financial numbers are limited. Publicly visible proxies include the Chrome extension listing, GitHub activity, and company-reported website traffic. These are weak proxies and not proof of real customers or revenue. Reliable public customer count, audited user count, revenue, and profit figures were not found.
Closest alternatives include GPTZero, Originality.ai, Copyleaks, and Winston AI. It’s AI appears accessible and reasonably priced, but it has less independent validation and a smaller public footprint than more established competitors.
It’s AI is a real, usable AI-text detection product with a public app, extension, API, SDK, and pricing. It is useful as a screening tool, but high-stakes decisions should not rely on it alone because accuracy and adoption claims are not yet strongly independently verified.