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adtao doing on-chain ad attribution. clicks lie, on-chain conversions don't. simple pitch, hard to argue with
adtao doing on-chain ad attribution. clicks lie, on-chain conversions don't. simple pitch, hard to argue with
on-chain conversions > clicks is the whole thesis for on-chain ads. attribution you can't fake is rare
unfakeable attribution is the only ad metric worth paying for. clicks were always theater